Macao Pavilion Manifesting Brands’ Edges at Canton Fair, Facilitating Local Enterprises’ Overseas Expansion

MACAU, November 11 - To help Macao enterprises tap on global markets and expand commercial collaboration network, the Commerce and Investment Promotion Institute (IPIM) of Macao organised a delegation of 19 Macao enterprises, featuring over 280 signature products, to participate in the third phase of the 140^th China Import and Export Fair (“Canton Fair”), held in Guangzhou from 31 October to 4 November. During the event, over 600 business matching sessions were facilitated. The Macao Pavilion, featuring a diverse range of signature products, proved popular with visitors. Products carrying the “Made in Macao” and “Macao Brand” labels drew frequent enquiries and strong interest, while some exhibitors secured the intentions for further co-operation from international businesspeople.

Organising Industry Stakeholders to Explore Diverse Business Opportunities

IPIM set up the Macao Pavilion in the Canton Fair’s import exhibition hall to showcase over 280 “Made in Macao” and “Macao Brand” products from Macao SMEs, along with products from Portuguese-speaking countries, to domestic and international buyers. At the same time, IPIM took the opportunity to introduce traders at home and abroad to the investment environment and development opportunities in Macao and the Guangdong–Macao In-Depth Co-operation Zone in Hengqin, the synergistic strengths of Macao–Hengqin as a MICE destination, Macao’s function as a platform between China and Portuguese-speaking countries; the “Scheme for Supporting the Development of Macao First-Store Economy”, and IPIM’s services, with a view to promoting investment and businesses through exhibitions. During the event, over 600 business matching sessions were facilitated, covering areas such as food distribution agency, trade in wines and big health.

Highly-Favoured Macao Products, Enhanced Exchanges and Co-operation

Macao exhibitors all benefited from the Canton Fair. A “Made in Macao” big health company participating in the Canton Fair for the first time stated that it hoped to use the event as a platform to gradually establish a business network connecting the Chinese mainland, Macao, and global markets. It conducted nearly 100 substantive business discussions and garnered intentions for further co-operation from a variety of international business partners. The company also obtained valuable market feedback at the event, which it plans to incorporate into its R&D and product development. According to a “Made in Macao” food producer participating in the Canton Fair for the first time, the company successfully established contact with numerous traders, including those from Canada, Singapore and Japan, as well as many buyers from the Chinese mainland. A “Made in Macao” coffee exhibitor was pleased with the results of its participation. Its products were well received by many business visitors, generating several enquiries. The exhibitor expressed confidence that these contacts could lead to concrete deals.

Visiting High-Tech Biotechnology R&D Enterprises to Expand the Big Health Co-operation Network

To expand its industrial co-operation network, a delegation led by IPIM Director Leong Wa Fong visited some of the national high-tech enterprises, specialised and innovative enterprises, AI incubation and development platforms, as well as medical testing and biotechnology R&D companies in Guangzhou during the Canton Fair’s opening period. The delegation took the opportunity to present Macao’s science and technology sector and biomedical technology development, its unique strengths as a commercial and trade co-operation service platform between China and Portuguese-speaking countries, the opportunities arising from the Macao-Hengqin MICE synergistic development, further expanding the co-operation network of Big Health and technological innovation.

For 40 consecutive sessions, IPIM has organised Macao enterprises to participate in the Canton Fair.In the future, it will continue to support Macao enterprises in “going global” and connecting with overseas business opportunities. IPIM will use exhibition platforms to advance investment promotion while leveraging the trade advantages of the China–Portuguese-speaking Countries platform to deepen the connection between the mainland and international markets, and help Macao enterprises to develop diversified businesses.

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